Method of identifying target audience.
We conducted a survey to find out which age group we should be targeting. We asked 10 people from 5 age groups
12-15
16-19
20-23
24-27
28-31
to rate on a scale of 1-10, 10 being the most interested, how interested they would be in viewing a horror thriller. When we've received every participants rating, we calculated the mean for each age group and put in in a bar chart. The age group with the highest mean score would be our target audience. How results are as followed:
This bar chart shows the mean score of the participants in each age group. We concluded from this graph, as you can evidently see, that the age group of 16-19 has the highest average score, therefore we made the decision to make this age group are target audience.
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